More and more brands
are exploring
Product Discovery
We worked for
150+ clients
We have already developed
750+ propositions
Product Discovery is our creative process for discovering, conceptualizing, and validating new product ideas.
Our unique Product Discovery process goes beyond conventional design thinking, focusing exclusively on product development. As passionate Business Creatives, we go the extra mile. We strive to deliver exceptional work and thrive on collaborations with those who are receptive to innovation. Our approach transitions from the 'why' to the 'what', from promise to proof, and from inspiration to actual innovation. The result: greater commercial success and a stronger brand. Embark on a journey of discovery with us and let your business take off.
What makes
Product Discovery
unique?
We start from your brand
By developing products or services together that fulfill your brand promise, we boost the credibility and value of your brand. This leads to greater commercial success and strengthens your brand’s positioning.
It’s our USP.
We work on the customer needs of tomorrow
We focus on your ‘future client’ and then return to your daily business. This way, we innovate with a broader perspective and create a solid innovation strategy and roadmap for years to come.
We maximize creativity
A process alone does not generate business ideas. The people involved do. Build propositions together with our business creatives that are distinctive, relevant, credible, and contagious.
cases
What we are proud of
We are proud of all the wonderful brands we have had the privilege of working with over the years. We asked them what sets us apart. This was their answer: ‘sharp, critically thinking, creative, unique signature, sounding board, fresh, inspiring, quick.’
Product Discovery
Choose the approach that fits
Approach
D1
Our fastest process to three new product ideas. Discover the power of creativity with us.
Stap 1
Explore
Stap 2
Discover
Deliverables:
3 propositions
Approach
D2
We develop three new product ideas based on customer research and develop one into a prototype.
Stap 1
Explore
Stap 2
Discover
Stap 3
Design
Deliverables:
insight research
3 propositions
3 visualisations
Approach
D3
Most chosen approach. Three new product ideas elaborated into prototypes and validated.
Stap 1
Explore
Stap 2
Discover
Stap 3
Design
Stap 4
Test
Deliverables:
insight research
3 propositions
3 prototypes
validation propositions
“Product Discovery is a beautiful process in which strategy and creation go together. We have managed to get to the heart of the matter. The results exceed all expectations.”
Josca Lansink, marketing manager KPN
Our experienced business creatives are experts in Product Discovery. We ensure growth, strengthen your brand and make the world a little better. With experience from here to Kenya, we have already achieved numerous successes in both the B2C and B2B markets. And we have been doing that for 15 years!
Willem van Harrewijen & Hans Middelhoek, founders The USP Company
Interested?
We will contact you
We will contact you within one working day.
